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Phillies Bring HBCU Culture to Citizens Bank Park With College Fair and Step Show

Photo: Caleb Spicer via Wikimedia Commons

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Phillies Bring HBCU Culture to Citizens Bank Park With College Fair and Step Show

More than 600 students packed Third Base Plaza on Aug. 19 for a Divine Nine step show and an HBCU college fair before first pitch.

The Philadelphia Phillies turned Citizens Bank Park into a recruiting floor and a yard on Wednesday night. The club’s third annual Legacy of Historically Black Colleges and Universities celebration landed on Aug. 19, 2026, before the game, and the team said more than 600 students came through.

A wide view of Citizens Bank Park during a Philadelphia Phillies game
Citizens Bank Park, where the Phillies staged their third annual HBCU celebration on the Third Base Plaza.Photo: Caleb Spicer via Wikimedia Commons

Third Base Plaza carried the noise first. Fraternities and sororities put on a step show in the shadow of the ballpark, the Divine Nine in a Major League concourse instead of a campus quad. Genea Bolton of Alpha Kappa Alpha Sorority, Inc. called it a joy to be among the Divine Nine with everybody congregating. Traci Benjamin of Delta Sigma Theta Sorority, Inc. said the Phillies were finally opening the impact of HBCUs to people who do not already live it: "I always support the team but I felt it was really important to be here today."

The college fair was the other half of the night. HBCUs from multiple states set up to talk with parents and students. A representative from the Morgan State University Alumni Association said the hope was that people who are not already familiar with HBCUs would leave interested enough to look. Dr. Connie Boswell of Spelman’s alumni chapter described bus tours so students can stand on campuses they might actually live on for four years — Cheyney, Lincoln, Howard, and Spelman among the stops. "There's over 100 HBCUs and you can't go everywhere but getting on the campus is so important," Boswell said.

Amirah Sharper of the Phillies said the club is trying to grow the event each year so it can "bring you the culture of what happens at HBCUs." That is the honest frame. A baseball night cannot enroll a class. It can put step, Divine Nine, and admissions tables in front of 600 Philadelphia-area students who might never have taken a campus tour.

The ballpark has become a repeat HBCU stage in this city. Lincoln University graduate Mayor Cherelle Parker has already put One Philly HBCU Week on the civic calendar for Oct. 27–31. Citizens Bank Park hosted MLB’s HBCU Swingman Classic here in July. Wednesday’s college fair and step show sit in that same civic sequence: HBCU culture in a mainstream venue, with a recruiting table next to the show.

What the night cannot answer yet is yield. FOX 29, which first reported the celebration, noted it is not clear how many of the 600 will enroll. The next test is whether the bus tours Boswell described actually leave the parking lot, and whether this celebration is still on the Phillies’ calendar next August.

Why this matters: A third-year Phillies HBCU night with 600 students, a step show, and a college fair is a recruiting pipeline in public — not just a theme night on the jumbotron.

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